Ministry
Coming soon
Prachar Darpan
Prachar Darpan — Campaign Reach Analytics
Challenge addressed
Reach and impact measurement of government campaigns is weak and unstandardized
What this tool does
Measures what government campaigns actually achieve for MIB and the Central Bureau of Communication: standardises reach and impact metrics across TV, radio, print, digital and outdoor, evaluates spend efficiency, and drafts evidence-based campaign reviews.
Other tools for Ministry of Information & Broadcasting
Are you from Ministry of Information & Broadcasting?
We will deploy this tool for your office free of charge — built, tested and handed over, with training for your team.
Contact the project team